In this article, I will answer all the relevant questions concerning social media management for organizations and individuals and also present helpful resources and tools for effective social media management.
The article is divided into several parts, which I will post as a series on this blog, so bookmark our blog and keep tabs for subsequent posts. Here, in the first part, we shall cover some introductory concepts in social media management such as; what is social media management, who is a Social Media Manager, Skills requirements of a social media manager, and Job Role Description. Read on
What is Social Media Management?
Social Media Management is a vague term representing various user activities on Social Media Networks by Organizations aimed at boasting engagement on generated contents and turning these engagements into business leads that bring in profits for the organization, Business or Brand the user represents.
These activities include: Analyzing relevant Social Media Content by other social media users, Developing a similar strategy for creating unique media content, Creating and distributing these generated content on the brands social media profiles, Monitoring online conversations sparked by these contents, Collaborating with Influencers to increase the reach of these contents, Measuring and Reporting on various social media performances of the contents.
One of the hottest non-technical Job roles in the tech ecosystem today is that of a Social Media Manager.
Social Media Management as a field in Business Branding and PR is vital in the marketplace as the potential of Social Networks for Business growth is immense. Social Media Management is also key in raising Brand awareness to increase patronage especially for new Businesses with limited funding and human resources to sponsor traditional advertising costs. With more and more businesses going digital in the 21st Century, and incorporating the use of Technology in its execution processes, it is imperative that corporate organizations know how to effectively carry out social media management and understand what it actually entails.
Who is a Social Media Manager?
One of the hottest non-technical Job roles in the tech ecosystem today is that of a Social Media Manager. with the decentralization of Social Networking and the introduction of newer modes of communication available today, existing and new business are gunning to hire an expert in new media usage that can help them secure a space for themselves in the digital economy.
not everyone with the freedom and ability to create and post on a social media profile can be regarded as fit for the role of a Social Media Manager.
While millions of people sign up for various social media networks daily, not everyone with the freedom and ability to create and post on a social media profile can be regarded as fit for the role of a Social Media Manager. So before applying for that job role, how do you ascertain if a social media manager is the best role for you? what duties is expected of a social media manager and what skill set should you possess before you can claim the title of a Social Media Manager?
From previous paragraphs, we already have a clue as to who is qualified as a Social Media Manager. A Social Media Manager is a professional or team of professionals responsible for creating brand assets and Media content for organization, reproducing this content in several digital media forms (tweets, Articles, video commercials, Short reels, Infographics, Images, Icons, Ads…) and distributing them across various Social Media platforms with a goal of generating traction and converting these tractions into prospective leads that meet the needs of an Organization.
Duties of a Social media manager includes Managing an Organizations online presence by developing a media content creation and distribution strategy, producing quality content, analyzing usage data, facilitating customer services and managing organization digital projects. Below I have listed the skills required to be a social media manager. It is divided into Social and Technical Skills.
Social Skills of a Social Media Manager
- Good Interpersonal Communication Skill
- Effective Writing Skills
- Creativity and Understanding of the Creative Process
- Efficiency and top-notch organizational Skills
- Agility and Time Management Skills
- Customer care
- Ability to Network
- Knowledge of Traditional and digital marketing Concepts.
Technical Skills of a Social Media Manager
- Graphics Design Skills
- Interaction and Branding Design Skills
- Video Editing Skills
- Corporate and Informal Writing skills
- Photography
- Blogging and Search Engine Optimization Skills
- Ability to use various social media and Automation Software.
In the next part, we shall be discussing how to Incorporate Social Media Management into a Business Model and the tools used in Social Media Management. I will also Share some resources for easier work automation as a Social Media Manager.